If the year 2023 was associated with any person and the last year “belonged” to him, this person would definitely be Taylor Swift. The 34-year-old pop star became the first singer to be named Time’s Person of the Year, making Taylor Swift the most talked-about, influential and popular person of 2023. He released two new albums this year: Speak Now (Taylor’s Version Rerecords) and 1979, which topped the Billboard 200. He has also recorded two number one hits that have graced the Billboard 100 for multiple weeks.
Taylor led one of the most high-profile tours in history, the Eras Tour, which grossed over $1 billion. He also released The Eras Tour Movie, which became the top concert film in music history. According to the Washington Post, Taylor Swift’s tour and earnings had a significant impact on the economy of the United States of America. According to preliminary data, by the end of the tour (in December 2024), with the help of Taylor, the American economy will be strengthened by 5.7 billion dollars, which will be mainly due to the tourist factor.
One of the reasons why Taylor Swift is not only Person of the Year, but also the first billionaire female singer to achieve billionaire status, is that her earnings are solely associated with her music career. For years, Taylor refused to collaborate with brands, indicating that she was not interested in collaborating with others to gain fame, make money, or even start her own company, which many singers and actors do today. His motto was that when people hear the name Taylor Swift, they associate it with her music career and not with any clothing, accessories or personal care brand.
